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New corporate identity for Torneo Città di Treviso

A new modern, cheerful and colored corporate identity to reflect the aim of the mini rugby tournament. We designed a new logo, which shape reminds a rugby ball, created for a young target with a lettering, font and color perfect for the kids.
The chosen font, hand-made style, round and with funny lines creates a lettering that has been personalized and made unique by a careful placement and moving characters. Moreover, the chosen colors and the decorative elements are perfectly declined among the printing and promotional material connected to the event in line with the taste of the young characters.
CLIENT:

Benetton Rugby - Torneo Città di Treviso

ART DIRECTION:

Graphic Design